Freedom in the work space is the single most important factor that prompted Jameela to stay on with uravu for the last 20 years. Never afraid to take up responsibilities, she took on her shoulders the challenge of bringing up her daughter and supporting her mother after a broken marriage early in life. As the president of the cluster federation, the association bamboo artisans in the Kalpetta bamboo cluster organized by Uravu, she has been leading the artisans for the last five years. “ i have attended several workshops, trained many people, seen places, interacted with several bigwigs, ministers and officials, all because of my job with Uravu,” Jameela says with pride.